What Does a Digital Marketer Do?

 

What Do Digital Marketers Do?

A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services.

A Digital Marketer’s job is to drive brand awareness and lead generation through digital channels, and that means that Digital Marketers spend their days creating, posting, or updating content, monitoring or handling social interactions and campaigns, or performing other work in an attempt to bolster a company’s digital channels.

Depending on the company, industry, and seniority of a role, a day in the life of a Digital Marketer would often include managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, overseeing email campaigns, and creating content for a company blog.

Typically, Digital Marketers have some or all of the following digital marketing responsibilities:

Social media marketing

Social media marketing is all about reaching the vast audiences of people using social media channels like Facebook, Twitter, Instagram, Reddit and LinkedIn — and that requires masterminding smart and relevant content campaigns. A Social Media Manager also has to be mindful of their interactions with the public (in a way, there’s a customer service aspect to the role) as well as opportunities to court prominent influencers.

Inbound marketing

Inbound marketing describes anything to do that involves your company website’s ability to attract, engage, and convert users. Typically, this involves filling your site with the kind of interesting and useful content—thought leadership articles, helpful blog posts, and so on—that appeals to the audience you’re trying to attract. These should be thoughtfully conceived and written to either rank highly for commonly searched queries or have a catchy enough hook that your audience will share them through other channels. Inbound marketing has become a crucial part of any strong digital marketing strategy, but pulling it off effectively is tricky in part because any content that is too overtly promotional won’t be shared as much.

Email marketing

If you want to become a Digital Marketer, you will have to learn how to effectively engage with customers over email. Generally, your email marketing efforts will be the most direct way to nurture relationships with your existing customers, keep them informed with updates, and boost their level of engagement with your brand. Of course, a highly targeted and low-cost email marketing campaign is also an effective way to potentially reach new target customers or clients as well.

Content marketing

A part of inbound marketing, content marketing refers to high quality content creation and developing a comprehensive content strategy. A content marketing specialist would specialize in creating compelling content across any number of different forms and channels, including articles, videos, podcasts, social-media posts, and much more.

Public relations

Digital Marketers are frequently involved in their company’s efforts to obtain coverage from other publications—setting your team members up to write expert articles or think pieces for popular blogs or online magazines, or to grant interviews to digital newspapers, podcasts, and so on. This in turn helps raise awareness of the company and establish its leadership as experts in their field.

Pay-per-click (PPC) ads

The direct approach, simply paying for ads, ensures you’ll get more potential customer eyeballs on your brand or website. Simple in concept, complicated in execution: given the investment of real dollars, PPC advertising demands a carefully thought-out strategy to ensure your ads are only being placed where they’ll be most effective.

Search engine optimization (SEO)

SEO is the art of boosting the ranking of a website on Google and other search engines to ultimately result in heightened traffic to that website. In the simplest terms, Digital Marketers who specialize in SEO research the words and phrases that might be used by customers looking for info online, and then they reshape their content around those queries while also keeping in mind things like content indexing and link structure.

Pay-per-click (PPC) ads

Search engine marketing often refers to simply paying for ads, which ensures you’ll get more potential customer eyeballs on your brand or website. Simple in concept, complicated in execution: given the investment of real dollars, PPC advertising demands a carefully thought-out strategy to ensure your ads are only being placed where they’ll be most effective.

Marketing analytics

Marketing analytics refers to the various tools that allow you to conduct post-mortem analysis on the success of your digital marketing efforts. In fact, that’s a crucial strength of digital marketing — that it is much easier to prove the ROI of campaigns. It’s now possible to get highly detailed breakdowns of where your digital traffic comes from and where it goes, which keywords or images are the most effective at attracting clicks, and so on. Sorting through this mountain of information ensures that each digital marketing campaign learns from the shortcomings of the one before, to better target the correct audience moving forward.

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What Is Digital Marketing? (Simplilearn)

Digital marketing comprises all marketing efforts that use the Internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers.

The key to successful marketing has always been about co
nnecting with the target audience in the right place, at the right time. Today - when screen-time of consumers is at an all-time high - the best place to meet them is: on the Internet.

Top Benefits of Digital Marketing

1. Global Reach

The first digital marketing advantage is global reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so.  This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

2. Local Reach

While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighborhood with digital marketing versus the reach it would take you to print out flyers and distribute them around.

3. Cost-effective

The next digital marketing advantage is cost-effectiveness. Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with (such as SEO, social media, and content marketing). However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals.

4. Brand Awareness

Digital marketing can help businesses build brand awareness and recognition. This is important for businesses that want to attract new customers and grow their business.

5. Effective Targeting

Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. There are many different options for targeting such as through keywords for search engine optimization (SEO), pay-per-click (PPC), or demographic information on social media. This enormous amount of targeting elements at your disposal makes sure that every campaign reaches the right audience. It also helps you to analyze the changing behaviors of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any company. 

6. Multiple Strategies

There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes. While some companies can benefit more easily from content marketing and SEO, others can benefit from conversion-based ad campaigns. The key is to always analyze the results and develop better tactics and methods with time. A well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform.

7. Multiple Content Types

Another crucial advantage of digital marketing is the different content types available to showcase your brand online. For a lot of platforms, there is a wide range of content types you can choose from to keep your brand fresh and build effective online campaigns. Unlike traditional marketing, you can more easily reproduce one piece of content to fit as many platforms as you want.