What Does a Digital Marketer Do?

 

What Do Digital Marketers Do?

A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services.

A Digital Marketer’s job is to drive brand awareness and lead generation through digital channels, and that means that Digital Marketers spend their days creating, posting, or updating content, monitoring or handling social interactions and campaigns, or performing other work in an attempt to bolster a company’s digital channels.

Depending on the company, industry, and seniority of a role, a day in the life of a Digital Marketer would often include managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, overseeing email campaigns, and creating content for a company blog.

Typically, Digital Marketers have some or all of the following digital marketing responsibilities:

Social media marketing

Social media marketing is all about reaching the vast audiences of people using social media channels like Facebook, Twitter, Instagram, Reddit and LinkedIn — and that requires masterminding smart and relevant content campaigns. A Social Media Manager also has to be mindful of their interactions with the public (in a way, there’s a customer service aspect to the role) as well as opportunities to court prominent influencers.

Inbound marketing

Inbound marketing describes anything to do that involves your company website’s ability to attract, engage, and convert users. Typically, this involves filling your site with the kind of interesting and useful content—thought leadership articles, helpful blog posts, and so on—that appeals to the audience you’re trying to attract. These should be thoughtfully conceived and written to either rank highly for commonly searched queries or have a catchy enough hook that your audience will share them through other channels. Inbound marketing has become a crucial part of any strong digital marketing strategy, but pulling it off effectively is tricky in part because any content that is too overtly promotional won’t be shared as much.

Email marketing

If you want to become a Digital Marketer, you will have to learn how to effectively engage with customers over email. Generally, your email marketing efforts will be the most direct way to nurture relationships with your existing customers, keep them informed with updates, and boost their level of engagement with your brand. Of course, a highly targeted and low-cost email marketing campaign is also an effective way to potentially reach new target customers or clients as well.

Content marketing

A part of inbound marketing, content marketing refers to high quality content creation and developing a comprehensive content strategy. A content marketing specialist would specialize in creating compelling content across any number of different forms and channels, including articles, videos, podcasts, social-media posts, and much more.

Public relations

Digital Marketers are frequently involved in their company’s efforts to obtain coverage from other publications—setting your team members up to write expert articles or think pieces for popular blogs or online magazines, or to grant interviews to digital newspapers, podcasts, and so on. This in turn helps raise awareness of the company and establish its leadership as experts in their field.

Pay-per-click (PPC) ads

The direct approach, simply paying for ads, ensures you’ll get more potential customer eyeballs on your brand or website. Simple in concept, complicated in execution: given the investment of real dollars, PPC advertising demands a carefully thought-out strategy to ensure your ads are only being placed where they’ll be most effective.

Search engine optimization (SEO)

SEO is the art of boosting the ranking of a website on Google and other search engines to ultimately result in heightened traffic to that website. In the simplest terms, Digital Marketers who specialize in SEO research the words and phrases that might be used by customers looking for info online, and then they reshape their content around those queries while also keeping in mind things like content indexing and link structure.

Pay-per-click (PPC) ads

Search engine marketing often refers to simply paying for ads, which ensures you’ll get more potential customer eyeballs on your brand or website. Simple in concept, complicated in execution: given the investment of real dollars, PPC advertising demands a carefully thought-out strategy to ensure your ads are only being placed where they’ll be most effective.

Marketing analytics

Marketing analytics refers to the various tools that allow you to conduct post-mortem analysis on the success of your digital marketing efforts. In fact, that’s a crucial strength of digital marketing — that it is much easier to prove the ROI of campaigns. It’s now possible to get highly detailed breakdowns of where your digital traffic comes from and where it goes, which keywords or images are the most effective at attracting clicks, and so on. Sorting through this mountain of information ensures that each digital marketing campaign learns from the shortcomings of the one before, to better target the correct audience moving forward.

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What Is Digital Marketing? (Simplilearn)

Digital marketing comprises all marketing efforts that use the Internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers.

The key to successful marketing has always been about co
nnecting with the target audience in the right place, at the right time. Today - when screen-time of consumers is at an all-time high - the best place to meet them is: on the Internet.

Top Benefits of Digital Marketing

1. Global Reach

The first digital marketing advantage is global reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense. Even a very small local business owner has the ability to reach an international audience with an online store. This would never be possible with traditional marketing or would cost a whole lot of money to do so.  This online accessibility has opened many growth opportunities for businesses to explore. The combination of global reach and visibility is a great opportunity for any business.

2. Local Reach

While global reach is a significant advantage of digital marketing, it also improves local visibility, which is especially important if your business relies on nearby customers. Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. Think of the reach you can get to a whole neighborhood with digital marketing versus the reach it would take you to print out flyers and distribute them around.

3. Cost-effective

The next digital marketing advantage is cost-effectiveness. Whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions. It allows even the smallest companies to compete with larger companies using highly targeted strategies. Most of these strategies won’t even cost anything at all to start with (such as SEO, social media, and content marketing). However, not every form of digital marketing is suitable for every business and some may even have more costs than others. A business can find appropriate solutions based on its marketing goals.

4. Brand Awareness

Digital marketing can help businesses build brand awareness and recognition. This is important for businesses that want to attract new customers and grow their business.

5. Effective Targeting

Even if you don’t have a clear idea of your target audience, digital marketing enables you to extract data to see which audiences will work best for you and optimize your campaign around them. There are many different options for targeting such as through keywords for search engine optimization (SEO), pay-per-click (PPC), or demographic information on social media. This enormous amount of targeting elements at your disposal makes sure that every campaign reaches the right audience. It also helps you to analyze the changing behaviors of customers and modify campaigns for those changes. This ability to understand customers’ changing needs quickly is a sure way of success for any company. 

6. Multiple Strategies

There are different strategies of digital marketing that can be used by different types of businesses. A B2B business that is interested in gaining international leads may have a totally different strategy than a B2C local business selling clothes. While some companies can benefit more easily from content marketing and SEO, others can benefit from conversion-based ad campaigns. The key is to always analyze the results and develop better tactics and methods with time. A well-executed digital marketing strategy is one that changes and adapts quickly as the needs of the business transform.

7. Multiple Content Types

Another crucial advantage of digital marketing is the different content types available to showcase your brand online. For a lot of platforms, there is a wide range of content types you can choose from to keep your brand fresh and build effective online campaigns. Unlike traditional marketing, you can more easily reproduce one piece of content to fit as many platforms as you want. 

Setting Better Sales Goals with Analytics

Sales analytics signifies several things to different sales teams. It can represent hard data, or numerous statistics and data put together through your CRM system. It can also reflect pipeline forecasting, lead scoring and customer information analyses. Businesses can take advantage of sales analytics to set goals, motivate and assess sales performance. The use of marketing and sales analytics is a certain way to ensure business growth. Sales analytics is in fact not only about numbers. It can make your sales team more effective and productive.

What is Data-Driven Sales?
Data-driven sales involves the collection of data and use it during the entire sales process, from the products sold to the time of day they reach out to customers. The best data-driven sales teams closely monitor both the customer journey and the sales process.

By analysing every step of the the customer journey, your team can find out about their needs at every stage. Normally the information you need is: how a customer finds your products and what information they need to complete the purchase with your company.

Assessing the customer journey is the first thing to do. Your sales process needs to be evaluated as well. By getting hold of analytics such as, sales growth, lead conversion rate, sell-through rate and sales-per-rep, your company gets deeper insights that show how well your sales process works.



Why is Data-Driven Sales so Important?
There is no doubt that one of the main benefit of data-driven sales teams is increased profitability. According to a research by McKinsey&Company, companies that use sales analytics are 5-6% more profitable than their competitors are. Sales analytics can help your company:

Find out the real needs of your customers at different touch points
Provide ways to customize the customer journey
Recognize customer pain points
Expose strengths and weaknesses of sales reps
Find areas of improvement within your sales strategy


How can Analytics Improve Your Sales Strategy?
1. Sales Enablement -Powerful statistics derived from sales analytics can lead to sales enablement. This is another prevalent buzzword currently and it involves giving your sales team all the tools required to do their job amazingly well. These are modern, data-collecting tools, that are used in four primary areas, according to McKinsey&Company

2. Identifying the Right KPIs
Many companies struggle with this question: Should they give commissions and bonuses, based on sales figures, profits, or some other metric? It is important to note that a poorly chosen metric can lead to poor results. Big data and analytics can help identify the KPIs that are best aligned with business priorities and can help define granular metrics that can drive desired outcomes.



3. Use Your Sales Analytics Tools to Empower Your Mobile Workforce.
It is a good idea to provide your mobile workforce with real-time access to updated information and performance metrics. In this way, they are not affected by information lapses that might cost them a sale or waste their time on bad visits. Having the information, they need whenever required, they ar more efficient in their jobs.

Organizations should make sure that the metrics they use to reward reps are aligned with their strategic objectives. They need to set individual targets according to past performance and on the potential of each rep’s customer portfolio. Besides, they can encourage reps’ motivation by setting and revising targets aligned to customers’ purchasing cycles while conducting experiments to arrive at the optimal frequency.



4. Lead generation
It is certain that data explains who your best customers are. Knowing who your VIP clients are will allow you to make efforts to find more just like them. As you collect more leads, you might consider keeping a record to see which ones are most likely to convert.



5. Match the people
It is essential to have the right people doing the right jobs to increase productivity. For instance, data can show you which sales reps are performing better, or who has the highest closing rate. With such information, a company can put staff in fitting, more productive roles.



6. Maximize customer lifetime value
Having a 360-degree view of your customers will allow you to maximize their lifetime value. For example, you’ll be able to find more about inactive customers and make efforts to convince for more sales them before they leave.



7. Get the right price
Usually, most deals are lost because of budget, according to Hubspot. Having specific data helps you get insight into customer budgets and can provide flexible possibilities that are more likely to close a deal. For instance, you might offer payment plans, suggest lower or higher tiered services, or increase initial customer support to encourage more sales.



Conclusion
It is certain that sales analytics can help your company get numerous benefits. From getting to know your customers deeply on a more personal level to creating a sales enablement strategy that leverages the best talents of your team, data can become one of your most powerful business allies.

7 Powerful Strategies to Increase Sales and Revenue

Every business owners as well as their employees share one main concern: how to increase sales and boost revenue. From top-level management to bottom, everyone is serious about increasing sales numbers. There is no doubt that sales drive the business. It is what fuel the growth of any company and help to fund the new ventures.

The following strategies can be useful to help you increase sales and revenue:
•Create Clear Revenue Goals
•Focus on customer relationships
•Review Your Pricing Strategies
•Expand Your Distribution Channels
•Diversify Your Offerings to boost sales
•Use Cross Promotions
•Increase Your Marketing
1. Create Clear Revenue Goals
A good way to get started is to combine your given revenue targets with the market strategy you have created based on an assessment of the past and current situation to generate realistic revenue goals for territories and individuals. After that, it is important to find out which support your sales team needs to reach these goals. It is a good idea to get your marketing team, sales team, and product team together to work on a plan.

2. Focus on customer relationships
As per marketing metrics, increasing customer retention by five percent can increase profits between 25 and 95 percent. It is certain that offering a remarkable customer service creates long-term and loyal customers. This is a good strategy to grow your business. Upselling or cross-selling current customers is significantly more effective and cost-efficient than securing new clients.

3. Review Your Pricing Strategies
Take into account your pricing strategies if your product or service is price sensitive. Get to know what your competition is charging and raise or lower your prices based on your goals. For instance, lowering your prices can increase revenues to make up for lower margins while raising your prices can create a higher perceived value in the minds of consumers and increase your margins while raising your prices can also increase your revenues without increasing sales.

4. Expand Your Distribution Channels
Sometimes, altering where you sell your product can considerably increase your sales and revenues without needing any modifications to your marketing or pricing. Analyze carefully the effects of using online selling, direct mail, wholesalers, retailers, distributors and outside sales reps. Find out how each method can affect your sales volumes, profit margins and total profits. Keep in mind that in some cases, new distribution channels require marketing support.

5. Diversify Your Offerings to boost sales
If your company exists for several years, it might be time to add new products and services to create exponential growth. It might happen that you have saturated the marketplace. The next step is to determine the products your target customers buy that you are not selling and that you think you can make and market profitably. For instance, you might need to replace old products with new ones. As a result, it can lead to a decrease in sales, but higher revenues if the replacement product has a higher price.

6. Use Cross Promotions
It is obvious that the more people you have to promote your product or service, the more sales and revenues you’ll have. One way is to look for businesses that don’t compete with you but which have the same target customer and develop cross promotions. For instance, if you sell sports shoes, sponsor athletes to wear and promote your line. Another way to do more promotions is to collaborate with charities to get them to promote you to their supporters. Not to forget that social media is also a significant tool to build a following generated by satisfied customers.

7. Increase Your Marketing
There is no doubt that to boost your marketing in order to increase sales. Keep in mind that quantity doesn’t necessarily mean quality, hence careful planning, test-marketing and monitoring your results can greatly help to maximize your sales. Go for marketplace research to find out which messages speak to your target audience. Make sure to run ads and promotions in limited locations and check the results before spending your entire budget. Include some way to control marketing communications, such as using coupons, electronic codes or website traffic statistics.

Conclusion
It is essential that your sales team have clear priorities, clear outcomes everyone can measure, clear guidelines everyone can follow and clear goals towards which everyone can work. However, implementing strategies to increase sales and revenue requires not only the effort of your sales team but also the organization as a whole. The key lies in knowing how to reduce risks and exploit opportunities.

The Turn-Around

God can write a story like no other can. His sovereign ability to reach into a person’s future and erect a monument of victory is incomparable. He literally delights in crowning the lowly as prince, and in using the stumbling blocks that have been placed in our paths by others as stepping stones to a throne of His making. 

It’s amazing how he could pull a life from the pit and transform it in such a way that it becomes unrecognizable to the enemy. Such was the life of Joseph, the eleventh son of Jacob. From the pit, to the prison, to the palace, Joseph meandered his way to destiny despite the roadblocks he encountered.
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God glorifies His great name in the time of opposition because He specializes in the principle of resurrection. The concept of a thing living again after it had been presumed dead is a wonderful reality in the mind of God. In other words, “It’s not over until God says it’s over.” Certainly, the very life of Christ upon the earth testifies and confirms that there is no opposition – whether it be in the form of a pit or in the form of a grave – that can stop God from reaching down and lifting a life to the place that He has destined for it.

You see, God takes great pleasure in moving a person from the depths of seeming defeat and ushering them to the pinnacle of success. He delights in bringing life out of death and in making “the stone which the builders rejected” into the chief cornerstone (Ps. 118:22). Yes, it is His utmost delight to move beyond your circumstances and do the impossible on your behalf. As a matter of fact, He will ‘flip the script’ until your enemies become your footstool (Ps.110:1) and those who fought against you turn and pray for you to bless them (Ex. 12:32). Indeed, resurrection, restoration, metamorphosis of status, and newness of life are prominent spheres of His mighty dominion.

For this reason, we see Joseph, though severely mistreated in his youth, rising to great power in the very place he was sent to die. He became governor in the land of his captivity and ruled over those to whom he was sold as a slave. Without doubt, Joseph must have understood that though he was ‘persecuted’, he was not ‘abandoned’; and though he was ‘struck down’, he was ‘not destroyed’ (2 Cor. 4:9). Thus, he remained faithful to God and to his vision, and was buoyed by both as God worked behind-the-scenes of his life. In the end, Joseph, the Hebrew slave of the Egyptians, died as Joseph, the Hebrew ruler of the Egyptians.

God finds great pleasure in turning the tables in your favor. His joy is contained in ensuring that you end well. And so now may the God of the ‘turn around’ bring restoration and increase to every area of your life; and may your tomorrow be exceedingly greater than your yesterday. 

Scripture Of The Day: "For I know the thoughts that I think toward you, says the Lord, thoughts of peace and not of evil, to give you a future and a hope." - Jeremiah 29:11

Stop Avoiding Office Politics

"I won't do it," he said. "I don't care who they are; I won't buddy up to people I don't like and respect just because I want something from them."

This came from a senior manager at a Fortune 500 company. It was a theme we hear over and over from managers at all levels. They're reluctant to take part in what they call "political games." They consider organizational conflict and competition mostly ego-driven, adolescent games. They want disputes settled through data, analysis, and logic, by what's "right" — not by who knows whom, who owes whom, or who plays golf with whom. To build relationships simply because they want something from other people is, to them, blatant manipulation.

So they withdraw from much organizational give-and-take....click here to READ MORE